4 myths about Hyperpure (and what we actually do)

If you’ve ever run a kitchen, you know how quickly a good day can turn stressful.

A supplier is late. A dish suddenly takes off. Storage runs out. Packaging fails. And the problem stops being the food, it becomes everything around it.

For a long time, Hyperpure was seen as the ingredient guys. And that made sense. Consistent, quality ingredients were the biggest pain point for most food businesses.

But as kitchens scaled, menus widened, and operations became more complex, we started hearing a different set of problems, problems that ingredients alone couldn’t fix.

Yet many people still see Hyperpure through that older lens.

Here are a few myths we hear often—and the reality behind them.

Myth 1: Hyperpure only delivers ingredients.

Fact: We help restaurants innovate menus, manage supply chains end to end, and even design food packaging.

Yes, we stock every ingredient a kitchen needs—and for a long time, that’s what we were known for.

However, after engaging with more restaurant and food business owners, we realised that our scale and internal expertise positioned us to address significantly larger challenges.

We set up our Culinary Development Centre, where industry experts and chefs help restaurants innovate menus and create dishes at scale, maintaining consistency and quality across locations.

Storage and logistics are another major challenge, especially in space-constrained commercial hubs where most food businesses operate. So we offer end-to-end supply chain and fourth-party logistics solutions, with tech-enabled inventory visibility, data-led optimisation, and temperature-controlled storage and transport.

We also learnt through Zomato that poor packaging is a key reason for a poor order experience—so we now design packaging solutions for restaurants too.

We’re only 1% in, but our aim is simple: solve more problems for the F&B industry and make it easier to serve great food.

Myth 2: Hyperpure only stocks Indian ingredients.

Fact: A wide variety of cuisines are being served at restaurants in India today, and Hyperpure provides ingredients for all of them.

There was a time when the restaurant industry was dominated by Indian and Chinese restaurants. Today, diners have larger wallets and are far more well travelled, which has led to growing demand for cuisines such as Mexican, Italian, Thai, Japanese, and Korean.

At Hyperpure, we stock everything from rice for sushi, to gochujang for Korean cooking, to pasta and Parmesan for Italian kitchens, and tortillas for Mexican menus. And yes, we still have the good old essentials too—dal, rice, and fresh vegetables.

Myth 3: Hyperpure does not deliver the same day.

Fact: Through our Express service, we deliver within hours, so that food operations don’t pause when demand spikes.

Ask any chef what panic feels like.

It’s 1 PM.

Lunch orders are coming in faster than expected.

Your paneer dish is selling far more than planned.

And suddenly, you’re out of paneer.

This situation is familiar across kitchens of every format. Demand like this can appear without forecasts or warnings.

Express delivery exists for exactly these moments—because no kitchen should lose service over something that can be fixed with speed.

Myth 4: Hyperpure is only for big restaurants.

Fact: Hyperpure is open for all.

When people think about the F&B industry, they usually picture restaurants, bars, or large multi-outlet chains. And while these businesses matter—and we’ve grown alongside many of them—the reality of India’s food ecosystem is far wider and far more dynamic.

It is powered by many kinds of food creators: cloud kitchens running high-volume delivery operations, home bakers producing exceptional-quality cakes, street-food entrepreneurs serving loyal neighbourhoods, hostel and PG kitchens feeding hundreds every day, and family-run dhabhas that quietly become local institutions.

Together, these businesses shape how India eats—and they are just as central to the country’s food culture.

All of them need dependable sourcing, consistent supply, and stable operations.

And all of them deserve infrastructure that supports growth, regardless of size.

Hyperpure works with all of them. All you need is a phone number to sign in to our app or webiste and start ordering. Download the app here.

Where Hyperpure Fits In

We’re part of that invisible system—not loudly, not in-your-face, but as a silent, reliable partner to the people who feed the country. When a meal reaches a customer fresh, safe, delicious, and exactly as expected, it’s the result of thousands of decisions, materials, and moments aligning behind the scenes.